Discover more about our new brand! about our brand new, refreshed look and what it means for you!

Trusted to deliver.

We’re on a journey to become the trades’ most trusted destination for buying electrical products and associated supplies.

Trusted for over 30 years.


We began as Essex Electrical Wholesalers in Braintree.


We merged with IronmongeryDirect and became ElectricalDirect.


Our ElectricalDirect e-commerce site launched.


We expanded our warehouse site to accommodate the growing business.


Our range reached 10,000 products.


We moved to join IronmongeryDirect in Basildon and opened our trade counter there.


We launched a new-look ElectricalDirect.

Trusted to deliver What you need, when you need it.

Whether you’re working on a large project, complete retrofit, or a smaller, urgent repair, we have over 10,000 products in stock to meet the different demands of each job, all with flexible delivery options that work around you.

So, if you need a product for next day delivery, the same day (in certain postcode areas), or for us to schedule an entire project, we can help meet your deadlines with products that meet your specification requirements.

Through our team of expert staff, we have accumulated a vast knowledge of the industry and understand what it takes to make our customers happy.

We know that our biggest asset is our people, and a motivated workforce means our customers always get the best treatment, so we continually develop and train our people from the outset.

Our call centre and customer service agents regularly undertake product training to ensure we can answer your queries and help you when you need advice.

All of our products are regularly reviewed to ensure we offer you the best brands and widest range.

We implement a rigorous quality control process and monitor competitor trade prices to make sure you always get the best deal.

Our website works around the clock, so you can shop whenever you want. It’s packed with product information, specification sheets, buyer’s guides, reviews and technical information to help you decide.

If you can’t find what you’re looking for on our website, give us a call, or contact us through our live chat, or by email - we are on hand to help you.

What’s more, if for any reason you change your mind, our easy and free returns guarantee means you can return your order to us for a replacement or full refund, with no questions asked.


Don’t just take our word for it, we’re rated ‘Excellent’ based on over 8,000 Trustpilot reviews.

Read what our customers have to say about us!

Read more about our new look.

We have created a bold new identity for ElectricalDirect. It is the same company you know and trust. We have the same expert team delivering award-winning customer service, and the product range and competitive pricing you have come to expect, but all with a brand new look.

Click below to read more about why, and how we are looking to the future.

Our Customers

Our customers say Excellent based on over 8000 reviews. Here is what some of our customers have to say.

Excellent service

Excellent service, super fast delivery. Highly recommended. Would definitely be using again.

9 days ago

I ordered the goods very easily

I ordered the goods very easily, then they arrived the next day. Brilliant.

20 days ago

Very easy to order

Very easy to order. Items arrived on time and of good qualitiy

9 days ago

I ordered the wrong size they resent…

I ordered the wrong size they resent the right size back out for free straight away and very fast delivery and good product

9 days ago

It all comes down to our passion for you, our customer, and making sure that you get the service and the product that you want, when you want it

Stocking the best electrical brands

We're part of the Manutan family

The Manutan Group specialises in the distribution of equipment and supplies for companies and local authorities. Its ambition: providing high quality products and services to its customers in a simple, quick and efficient manner. Helping them to reduce the time spent on non-strategic purchases (supplies, equipment, etc.).


Get a head start on your projects with our handy ideas and inspiration posts, we have created some helpful guides to help you make the right decisions before you buy.

31st March 2021

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22nd March 2021

Our brand new look!

You may have noticed that here at ElectricalDirect we have made a few changes, encompassing everything from a new logo to a refreshed and improved website. Read on to find out more about the reason behind it and the benefits you can expect to see.

11th March 2021

Choosing the right wiring for the right job

Find the perfect wiring cables to complete a range of domestic and commercial jobs.

Head over to

Head over to IronmongeryDirect and browse our huge range of over 18,000 quality products, including top trade brands!